Enter Units/Store/Wk in the boxed cells to see the yearly forecast.
How to read this page
- SBT = scan-based trading pricing. Direct = direct-purchase pricing.
- Margin = (MSRP − Cost) ÷ MSRP, before state tax. Targets: SBT 35%, Direct 50%.
- $ Forecast/Yr = Units/Store/Wk × 52 weeks × (MSRP − Cost) × store count. It is the store margin dollars per year, not total sales.
- Flavor Ct. counts each flavor once. GEEK Grapefruit Refresher and Spearmint each have two UPCs (original and v2).
- TBD = being finalized and will be updated.
All Phase 1 states at a glance
How to read this page
- State Tax/Unit = state vape excise collected at the wholesale level and shown on the invoice.
- Inv. = Cost + State Tax/Unit. Local taxes are not included.
- Avg Sales Tax = average combined state and local sales tax, used only to estimate MSRP w/Tax.
Inv. = Cost + State Tax per unit. Local taxes are not included.